With the aim to a greater brand integration, the visual identity of Be Charge, the Plenitude company dedicated to electric mobility solutions, has been completely overhauled. Starting from the image and structure created for Plenitude itself, we included as an iconic element the line, a metaphor for the journey to which electric mobility wants to give a new, more modern and sustainable interpretation.

As a head of the brand design, I supervised any step of this business crucial integration.

charging points

Below the line

digital toolkit

app

digital/commercial images

video tutorials